Digital Media Marketing

Definition of Digital Marketing (by Wikipedia)


Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers.The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.[1]

Digital marketing concepts and practice are evolving tremendously among several industries, especially by the leading companies among each industry utilizing the mass reach of digital tools and social media platforms, benefiting from the possibility to create individually tailored approach that can achieved at a very productive cost

Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM) , content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones.[2]

According to the Digital Marketing Institute, Digital Marketing is the use of digital channels to promote or market products and services to consumers and businesses.


Digital Media Marketing is massively growing, everybody LOVES it, everybody very quickly use it as it is another fantastic way of marketing your business.

We at OptimumSolutions are unique when it comes to digital media marketing and have created packages to ensure everybody can get involved to build there business profile. Many companies out there are not taking digital media seriously enough.

Not us, with the current volume of people using Facebook alone we know that this is going to be even more heavily used than it is already. For this reason we help you to make sure traffic is generated from other online sources, building your company's online brand and online reputation, therefore getting your name out there.


We are not a social media marketing business. We just do not focus on one aspect of digital marketing.
There are various companies in the garden Route that can assist you with.

We can help you setup your Facebook Page and will then gladly refer you to the companies that specialise the Social Media Marketing.

We create the digital products for you to use on your Social Media platforms.

What can Digital Media do for your business model?

  • Build brand awareness.
  • Increase online visibility.
  • Promote a product or service you offer.
  • Get that new promotional offer out there.
  • Increase website traffic.
  • Interaction with current clients and have an impact on potential clients.
  • Opportunity to deliver your message to a targeted audience.
  • Gain insight to your competitors best practise.
  • Get feedback and reviews.


Digital media marketing is the fastest growing industry online today which is still building at rapid speeds being used by people from all ages. By using Social media marketing for your business you can build a whole new reputation for your business and interact with customers on a one to one level building trust and relationships.